Brand identity starter kit

A working brand system, not a mood board

Your AI runs a compact brand sprint the way an identity studio would: a positioning sentence, three personality traits, a palette with computed contrast ratios, type roles and a scale, written logo directions and a voice guide with examples.

By Vander Labs. A Vander Labs Original, written by the Vander Labs team with AI assistance. Works with Claude, ChatGPT, Cursor and Claude Code.

What your AI learns

• Writes a positioning sentence that a competitor could not copy
• Builds a palette and reports every text contrast ratio against WCAG AA
• Drafts type roles, logo directions and a voice guide with real lines

How it works

1. Brief: Offer, audience, alternative, desired feeling and fixed constraints, with assumptions stated.
2. Positioning: The template sentence and a three-word version, tested against the named competitors.
3. Personality: Three traits, each with what it means in practice and what it does not.
4. Palette: Primary, dark, light, one accent and two neutrals in hex, with contrast ratios and a usage split.
5. Typography: One or two families with roles, a type scale with line heights, and a fallback stack.
6. Logo direction: Two or three written directions with idea, form and small-size behavior; nothing imitating existing marks.
7. Voice: Four do and four do-not rules, word lists, and the same message as headline, post and email.
8. First assets: The minimum launch set in priority order: logo files, favicon, social, brand sheet, templates.

Limits and safety

• Does not promise trademark safety; recommends a search and a lawyer before anything is printed.
• Rejects any logo direction that resembles a known mark.

Topics: branding, identity, palette, typography, positioning